Sales Effectiveness Business Suite

Sales Effectiveness Fundamentals (SEF)

This intensive one day training draws on leading NLP and sales psychology research to deliver a comprehensive framework for succeeding in sales. More Fortune 500 CEO’s come from the ranks of sales than any other area, however without an understanding of the underlying psychology of sales and a well-structured approach to the sales process, many executives continue to perform below their potential when it comes to closing the deal.

Duration: ½ Day, 1 Day, 2 Days
Level: Foundation

Building Resilience to Drive Sales (BRS)

Building Resilience to Drive Sales follows Sales Effectiveness Fundamentals which is a prerequisite to taking this course. This one day training expands on the principles taught in SEF, introducing additional theory and powerful concepts for taking sales effectiveness to the next level by building resilience to deal with the challenges that are part of top level sales performance. Once again participants are required to use the tools taught in class and develop best sales practices that are business relevant to their roles.

Duration: 1 Day
Level: Advanced
Pre-requisites: SEF

Developing Compelling Sales Scripts (DCS)

The ‘Developing Compelling Sales Scripts & Successful Sales Scripts’ course is a stand alone training that can be taken independently of the Sales Effectiveness Fundamentals and Advanced Sales Effectiveness trainings from the Evolution-U Sales Effectiveness Business Suite. Developed due to regular client requests for such content, DCS covers the fundamentals of developing compelling content, increasing the likelihood that we keep our targets attention until we have delivered the information we need. Using well researched and utilised techniques, this training requires participants to think outside of the box & apply the concepts learnt in class to situations relevant to their business needs.

Duration: 1 Day
Level: Expert

“Words, either you control them, or those that control them control you..”
Richard Bandler, co-creator of NLP

Take your ability to control the sales process, negotiations and meetings to the next level by learning effective Sales Psychology and NLP based techniques for influencing the sale.

The benefits of developing influencing and sales skills can never be underestimated. Whether in business or in our personal lives, we deal with people every day and often don’t receive the response that we want. How often have you walked out of a meeting and thought ‘If only I’d said it differently”?

By mastering the techniques introduced in this course, you will develop an effective communication and sales structure. This will give you a conscious understanding of linguistic patterns backed by a solid structure to the sales process, in turn allowing you to control and influence business and personal situations to a level reserved for business leaders and top management.


Who should take this course?

Business Owners, Management, Sales, PR & Marketing Executives, Human Resource Executives, Any and All Customer facing staff, Anyone dealing with negotiations, meetings, mediation or conflict resolution whether externally or internally within the company will benefit from learning and mastering the techniques introduced in this course.


What is covered?

This course can be conducted in one day, two day or two evening formats. The course incorporates a powerful combination of Sales Psychology and  NLP business principles which together provide participants with a series of tools for effective, stress free selling. The key areas covered include developing rapport, advanced linguistic techniques for controlling conversations, the structure of the sales process, dealing with price resistance and closing the sale including the 'Closing Techniques Weaponry'. The training includes instructor demonstration, application analysis and role plays. This course is a must for anyone involved in sales, marketing or negotiation.


For past attendee testimonials, please click here. For further information on course dates and to register, please contact