Persuasion & Influence Business Suite

Persuasion and Influence Psychology (PIP)

This training is based on the research of world leading business psychologist Dr. Robert Cialdini. Over 30 years of research have uncovered six underlying principles of  persuasion which govern whether we receive a ‘Yes’ or a ‘No’ to our requests. Understanding these principles can provide a powerful skill set in positioning our proposals whether in a business or personal situations.

Duration: 1/2 Day, 1 Day or 2 Days
Level: Advanced

Accredited by Edinburgh Napier University

Understanding and Building Trust (UBT)

Everyone acknowledges the importance of trust in building successful business relationships, however few have a well-researched, structured approach to applying trust. Based on the research and best selling ‘Trusted Advisor’ texts of David H. Maister and Charles H. Green, this one day training introduces the core concepts in building long lasting trust based business relationships.

Duration: 1/2 Day, 1 Day or 2 Days
Level: Foundation

Personality Profiling (PPM)

This NLP based training uses Complex Meta Programmes to understand an individuals personality traits thus improving one’s ability to influence colleagues and clients, identify key hires, and manage inter personal situations.

Duration: 1 Day
Level: Expert

Based on the research of Dr. Robert Cialdini, the worlds leading expert on Persuasion Psychology, this one day training teaches the underlying principles that effect why we say "Yes" to requests - often even against our own will or natural inclination.

The training includes case studies, individual and group exercises to focus on practical applications for each participant.

For past attendee testimonials, please click here. For course details please review the attached PDF file below. For further information on course dates and to register, please contact